How SBPR Secured 250 VIP Guests at the Relaunch of 1812
THE BRIEF
With just two weeks to go before the relaunch of 1812, Bournemouth’s premier cocktail bar, lounge and restaurant, the SBPR team were instructed to undertake 1812’s PR and deliver a launch event including the VIP guest list and management on the evening.
THE CHALLENGE
We were tasked with sourcing 250 VIP guests and media contacts in just two weeks in order to gain coverage, create a buzz and get people talking about the bar and restaurant in person and via social media.
THE SOLUTION
The team targeted VIP attendees from a select group of regional journalists, lifestyle bloggers, local businesses and the town’s hospitality and tourism professionals.
We thoroughly researched the guest list and sourced contact details to invite each guest personally. These invitations were managed, followed up and confirmed with reminder emails to ensure attendance.
The SBPR team were on hand during the evening to make guests feel welcome, ensuring everyone had a good time and to showcase the venue’s new menu, new features and to promote the venue’s Christmas Party offerings.
THE OUTCOME
Sunny Bird PR managed to secure an incredible 250 VIP guests on the night!
The evening was an outstanding success with guests and bloggers posting photos on their social media channels all evening showcasing the food, cocktails, live music and dancing.
The Sunny Bird PR team followed up with each guest individually the next day, thanking them for attending and sharing the post-event press release and photography with the media attendees. Following the event, the team not only secured regional coverage, but also secured future journalist bookings for specialist reviews, as well as Christmas party bookings.