ONLINE Reaching Millions: PR & Publicity Course
How to get PR and publicity for you, your business or product launch!
Are you looking to raise the profile of your business or yourself, build credibility, drive sales and secure new customers? Whether you are just starting out or have been on the entrepreneurship block for a while, one truth always stands: media attention is an invaluable asset— especially if you want to scale, speak on stage, land book deals, and be seen by millions.
Sunny Bird PR has created the Reaching Millions PR & Publicity Course to show you exactly how to attract positive attention from the press. This online course will show you exactly what it takes to land TV, radio, podcast, print, and online media that can change everything for your business.
Where:
Via Zoom
When:
Thursday 29th April 10-1pm
Who:
If you’re an entrepreneur, or SME business owner, PR Student, Marketer or someone that needs to brush up on their PR Skills this course is for you.
Tickets:
WHAT:
The Sunny Bird PR team will reveal real-life client case studies and the secrets of how PR has sky rocketed their businesses, including:
· How a creative PR campaign increased a client’s sales by 2,656% over a one-month period
· How a PR campaign resulted in a listing for a client’s product in Fortnum and Mason
· How PR was used to secure a celebrity Instagram review of a client’s product that increased website traffic by 3,535%
· How commissioning a clinical study and releasing the results to the press boosted a client’s sales by 850%
· How the coverage secured for a product launch led to the BBC commissioning a documentary starring the client
· How a PR campaign led to an 800% increase in traffic to a client’s website and record-breaking Christmas sales
· How PR led to selling out a client’s service for the whole year in the space of just one month, increasing overall sales by 567%.
So, are you ready to take your business to the next level? If so step right up! Here is a peek of what you’ll learn on the Reaching Millions PR & Publicity Course:
The importance of developing three key messages for your brand
How to position yourself as the expert and own your credibility
Getting your brand reviewed, tried, tested and experienced by the press
How using a case study can help you to secure media coverage
What to do when you have no ‘new news’ - utilising awareness days, seasonal activity and company campaigns
Best social media practices for connecting to mainstream media and journalists
What to include in a press release
Tips for how to craft the perfect pitch
How to build a result-delivering media list
Different ways to approach journalists, bloggers and influencers
How many times should you chase up a journalist? Tips on how to get through
How to secure five one-to-one journalist meetings in a day
What to do when a journalist says they want to interview you
How to make the most of your media coverage once you receive it
What else you will receive
* Press release template, guidelines and examples
* List of UK National & Celebration Days
* Examples of PR ideas to help launch your brand
* Your top ten media contacts - so if you are looking for the Beauty Editor of Vogue or the Business Editor of The Times, we will search and find the exact contact for you.
* 10 pitches that got the “Yes” – real pitches that led to features on This Morning, ITV’s Lorraine, Cosmopolitan, Tatler magazine, The Telegraph, The Observer magazine, The Times & Entrepreneur Today.
*All course attendees are also eligible for a complimentary hour long one-on-one session with a senior member of the SBPR team following the course
For more information, contact hello@sunnybirdpr.com.
Check out what our previous attendees had to say here…