We Organised Bournemouth’s Biggest Ever

Public Street Art Project

THE BRIEF

Ambassadeur Art Gallery came to us with an idea, their artists wanted to paint a giant work of art on Bournemouth’s Pier Approach which could be perfectly viewed from the Bournemouth Eye.

THE CHALLENGE

Our challenge was to make this happen! The first challenge was to get the council onside and enough artists on board to complete the project in minimum time. The second challenge was ensuring that the project could be linked back to our client, Ambassadeur Art. The third challenge was to achieve national coverage for a regional event.

THE SOLUTION

The Sunny Bird PR team worked with the team at Ambassadeur Art as well as the tourism department at the council to make this project happen in just a few weeks. To ensure efficiency the Sunny Bird PR team worked on a comprehensive timing strategy for the whole project ensuring that actions were completed within the tight time frame given.

Sunny Bird PR used social media through paid for posts and organic posts to promote the event and to enlist the help of volunteer artists to help work on the project. To tie the project to the gallery, Sunny Bird PR ordered Ambassadeur Art branded balloons and flyers to be handed out on the day.

To ensure media attendance on the day, Sunny Bird PR called all the broadcasters and regional press to book them in for the big event. To create the best photo opportunities for the media the Sunny Bird PR team knew they had to get as many people down to Pier Approach at one time. The finished artwork was a giant Spiderman so free ice creams and face painting was offered to anyone arriving in fancy dress as a superhero on the day of the big reveal. Time lapse videos and drone footage was also organised to give to the media and for use on social media.

THE OUTCOME

The whole event was managed from start to finish without a hitch, the big reveal was attended by the Mayor and Mayoress of Bournemouth who shook hands with an artist dressed as Spiderman as he arrived via the pier zip wire to deliver the final flourish to the painting. The supersized superhero was surrounded by families and children dressed up as superheroes making for great photos and video footage. The careful execution of this event led to over 20 pieces of coverage in just two days with a reach of over four million people and exposure on TV, radio, online and in print.