How SBPR Launched The Green House Hotel’s new Eco-Garden and Terrace with Black Cow Vodka

THE BRIEF

The SBPR team were enlisted to help support the Green House Hotel launch its new eco-garden and terrace. The aim was to invite local businesses, residents, press and influencers to the event to spread the word that the Green House Hotel now had a beautiful terrace perfect for mid-morning coffee or after-work sundowners.

THE CHALLENGE

With just one week’s notice before the event, the SBPR team needed to create an exclusive, VIP guest list of suitable local business people, press and influencers, issue invitations and secure attendance. The SBPR team were also responsible for achieving media attention for the event.

THE SOLUTION

The team worked quickly to create the exclusive guest list, they designed the invitations, issued them and most importantly, followed up these invitation on the phone to secure attendance for the event. SBPR targeted a variety of high-profile business people in Dorset, a targeted group of regional journalists, eco and lifestyle bloggers as well as prominent local foodies.

Guests were invited to enjoy a selection of Black Cow Vodka cocktails beautifully complimented by platters of Black Cow Vodka infused canapés as well as tastings of the Black Cow Cheese.

The SBPR team were all in attendance during the afternoon to meet and greet guests, provide tours of the eco-garden to explain the features, to introduce key guests to the hotel manager, to provide tours of the hotel and most importantly to make sure that guests were happy, glasses were filled and everything went as smoothly as possible.

To achieve press coverage of the event, the SBPR team researched and employed a local event photographer, giving them a thorough brief to ensure newsworthy shots, perfect for the society pages of regional press. We also liaised with journalists and influencers after the event to secure coverage following the launch, sending out a press release and imagery, plus social diary style photos.

THE OUTCOME

The afternoon was a resounding success with all key guests having been introduced and given tours vital for their write-ups, blog posts or social media. Following the event, we achieved fourteen features in regional, national, eco and hospitality media in a mix of online and print. Key titles included the Bournemouth Echo, Dorset Living magazine, Boutique Hotelier as well as the blogs and social media channels of Bournemouth’s most sought-after influencers and foodies.  In total, the coverage achieved reached over 145,000 people!

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