How We Achieved 50 Reviews in Just 3 Weeks!

THE BRIEF

JimJams is a healthier chocolate spread with 83% less sugar than leading brands, perfect for families and those looking for healthy alternatives with less sugar and calories. JimJams came to us just three weeks before Pancake Day looking for those all-important influencer reviews to come out before the big day so people had time to go out buy a jar of JimJams for their pancakes.

THE CHALLENGE

Our challenge was getting the results in the time we had available. JimJams wanted 50 reviews and the SBPR team had just three weeks to research suitable influencers, contact them offering samples in exchange for reviews, getting preferences and addresses over to the JimJams team to send out the samples, following up to check samples had arrived and to ensure those reviews came out before Pancake Day!

THE SOLUTION

The SBPR team acted quickly and efficiently and researched suitable influencers who had a high enough following and fell into one of the following categories: Slimmers, Foodies, Mums, Gluten-Free, or Vegan. The team crafted individual and tailored pitches and had these all out the door by day two. By the end of week one the SBPR team had already secured over 30 sample requests and by the middle of week two, the team had over 50 – the max we could send out.

THE OUTCOME

In just three weeks the SBPR team secured over 50 reviews for JimJams for Pancake Day across all sectors of influencers with a total reach of over half a million people!