We introduced luxury, raw chocolate to the UK.
THE BRIEF
Pana Chocolate, an Australian chocolate brand, was launching in the UK and wanted to be positioned as a luxury, raw, organic chocolate that was suitable for all dietary requirements. Pana Chocolate’s vision: to provide a chocolate that everyone could enjoy.
THE CHALLENGE
Pana Chocolate came to us with over 300 stockists worldwide. We needed to bring Pana Chocolate – an unknown Australian brand – just as much success in the UK as they had achieved overseas. We needed to educate and inform the consumer on the brand USP’s to ensure trial and repurchase.
THE SOLUTION
We put together a strategy to get the UK to fall in love with Pana Chocolate by emphasising the unique selling points: Pana Chocolate is dairy free, soy free and gluten free containing 100% pure essential oils and sweetened with the natural sweeteners Agave and Coconut Nectar. It truly is a treat, designed for all to enjoy!
After introducing the Pana Chocolate brand to press, we ran five campaigns centred on Christmas, Valentine’s Day, Mother’s Day, Easter and the launch of its latest flavour Hemp & Nib.
THE OUTCOME
Sunny Bird PR achieved over 70 pieces of coverage in key target titles for Pana Chocolate in just 10 months!
These included top national titles, such as; The Sunday Times, You Magazine and The Telegraph. Not to mention high circulation consumer titles such as Woman & Home, Top Santé, Closer, Red, Stylist, Olive Magazine, Delicious Magazine and the famous Naturally Sassy Blog producing a total reach of 10,876,457.
