We created a promotional video for an unknown brand.
THE BRIEF
Regrowz, the UK’s first natural hair restoration product was looking for a way in which to educate potential consumers on its brand new product.
THE CHALLENGE
To create and execute a film in under six weeks that highlights Regrowz as being the go-to hair loss solution for men. The video needed to be both professional and relatable to a potential consumer whilst highlighting how easy it is to use the product.
THE SOLUTION
Working alongside a professional production company, the team created a video concept that highlighted the product’s validity and the results that can be achieved after three to six months of use. The team put a real emphasis on making sure the film was informative and professional.
This was done by sourcing a professional model that was good-looking yet still relatable to the everyday man, sourcing and including a real life case study with a solid testimonial to build that all important consumer trust. A scientific expert was recruited to comment on the way in which the product had been clinically tested – this added a professional edge to the video and photography of the product was organised to be used alongside the video within the media.
The entire video was created by the Sunny Bird PR team – from creation of the storyboard and scripts to sourcing the film location, model and props.
