The team at Sunny Bird PR are thrilled to announce they have started working with Musica Music and Wellbeing CIC. Established in 2010, the organisation is shaking up the world of dementia care by embedding music into the daily care of people living with the condition. Musica supports people living with dementia, and their caregivers, to use music in their daily lives to support wellbeing. The innovative enterprise has also launched a free online introduction to music in dementia care.
The Chief Executive and Founder of Musica, Rosie Mead, is a PhD candidate researching music in dementia care. She says “the benefits of music in dementia care are significant, the use of familiar music delivered in a responsive way can help to reduce agitation, anxiety and improve wellbeing, social interaction and quality of life. This isn’t magic, it’s science.”
Sunny Bird, Founder of Sunny Bird PR, commented: “We love the work that Rosie does, dementia affects so many of us and our loved ones. Musica’s workshops and programmes really make a difference to the lives of so many, and we’re delighted to be able to work with the team at Musica to help raise awareness of the amazing work they do.”