New Client: Cannadox

The team at Sunny Bird PR are delighted to announce that they are now working with Cannadox.

Founded in 2018 by two friends, Hayley and Jon, who share a passion for natural health and wellbeing, and found great personal benefit with CBD. Cannadox offers a range of Premium Strength CBD products including oils and creams.

Sunny Bird, Founder of SBPR, commented: ‘We are so excited to start working with Cannadox, the brand is well positioned in a busy marketplace with its premium product. Hayley’s story is inspirational and she knows all there is to know about the benefits of CBD.’

SBPR will be introducing Hayley and Cannadox to consumer media and educating consumers on CBD, its uses and its benefits.

Innovation Hub Takes its Next Steps

As part of SBPR’s innovation hub, the team have been building the Perfect Dress Company brand from inception to launch, and now beyond. In December 2019, SBPR launched the fashion brand to fully understand the process clients go through from concept to customer purchase, and now six months on, the SBPR team are supporting the fledgling brand as it takes its next steps.

At the beginning of lockdown, the SBPR team applied to win a £10,000 Sky AdSmart campaign for the Perfect Dress Company as part of Sky’s mission to help SMEs through Covid-19…and won! The SBPR team had never worked on their own TV ad from start to finish before, although we’d been involved with client’s ads previously; writing briefs, managing shoot, and sourcing models, a project of this size was a first for the team.

We had a matter of weeks to turn the ad around, so hit the ground running and started reaching out to experienced video producers. We found a brilliant creative team who understood our ethos and our vision for the advert – Water Creative. We worked closely with the team (over Zoom as they are based in Manchester!) to make sure the script highlighted our Secret Slimming Dresses’ USPs and was as engaging as possible.

Our vision for the advert was for it to be classy, elegant, fun, and to make sure it had a feel good vibe to it – showing off the dresses and how they can slim and flatter your figure whilst enhancing your shape. The advert is only 30 seconds long, so we had to make sure we kept the wording short and to the point.

We sourced models based in Manchester as that was where the filming would take place. With accommodation not an option due to lockdown, we had to get it all filmed in a day! We chose three models of all different sizes and shapes, as our dresses are designed to fit every woman. Kim, Kayleigh and Vicky were absolutely gorgeous and modelled the dresses beautifully with their huge smiles and real women figures.

We styled the models with our own accessories, using a selection of earrings from our Darcy Rose Meaningful Jewellery collection. The videographer, Chris, had plenty of fashion industry experience having worked with huge brands such as Very, Pretty Little Thing, and BooHoo to name a few. We loved his energy and particularly enjoyed him demonstrating poses for the models to replicate!

Whilst we were up in Manchester for the day, we took this opportunity to squeeze in a photoshoot with the models we had booked for the day – for extra website and social media content, and to snap some photos of our Darcy Rose Meaningful Jewellery collection too.

A lot of hard work and thought has gone into the making of the Perfect Dress Company’s first TV advert and we can’t wait to show you the final version! The advert will live be on Sky TV from the end of July. Thank you so much to everyone who was involved!

How We Launched A Fashion Brand Internally as Part Of Our Innovation Hub

In December 2019 SBPR launched a fashion brand, the Perfect Dress Company, through our innovation hub to fully understand the process clients go through from concept to customer purchase.

Back in 2017, our Founder Sunny Bird set us the challenge to launch a product from initial concept through to market to demonstrate and educate the team on the process our clients go through.

As an agency with no experience in the fashion industry, we chose this as our product sector because as a predominantly female office it was an interest of ours and we wanted to set ourselves a challenge and gain knowledge in the world of fashion.

Identifying a need in the fashion industry

Whilst other fashion brands develop the product first and then engage with consumers, we took the unorthodox approach of first identifying a need within the fashion market and working with consumers from day one to help build and shape the brand. From our experience in the PR industry we knew we needed a unique product and to identify our key USPs for it to be a success. We made it our mission to create a new space in the fashion industry and do something no other brands were doing.

Through an intensive research process, we organised focus groups, conducted surveys, and built a social media community, which in turn influenced the direction of the brand. We soon discovered women of all shapes, sizes and ages didn’t feel represented within the world of fashion.

We also found that they struggled to find dresses that flatter a woman’s body of all shapes and sizes, and the more we researched the market, the more there seemed to be a gap for figure-enhancing and flattering dresses for real women. As a result of our survey, we found that the top two areas women felt least confident about was their tummy area at 69%, followed by 42% feeling least confident about their upper arms, which meant these were the areas our dresses needed to focus on and offer flattering solutions.

On the back of our focus groups and research process we found that 69% of women said they fluctuate in weight and this was an issue when it came to ordering dresses online as from one month to the next they could be different dress sizes. As a result of this, we identified another need from our consumers and developed our own unique 4 way stretch material and adapted the size grading so our dresses would fit women if they went up or down a dress size.

Thus, creating our own dual sizing model from size 6-8, 8-10 up to size 18-20, 20-22.

Target audience

We then needed to confirm our mission as a brand and what we stood for. We had received some negative feedback for our dress name ideas which were originally ‘Tummy Tuck Dress’ and ‘10lbs Slimmer Dress’. Some people felt that they were too strong and made them feel uncomfortable, we also received feedback from some of the body confident crowd who thought that slimming dresses went against feeling body confident. We had some doubts as a team and thought about how we could change the messaging to ensure women didn’t think that we were telling them they needed to be slimmer. We needed to think about how we could appeal to both those women who wanted to look slimmer and those who wanted to feel body confident, and we certainly didn’t want to offend anyone.

After many internal discussions and surveys asking women what they thought, we decided we could never please everyone, and we needed to stick to our key messaging, and be consistent. We identified our target audience as those women who wanted to feel slimmer, perhaps hide some lumps and bumps, and wear clothes that flattered their figure. This doesn’t mean they are ashamed of their body or not body confident, it just means they want to look good in what they are wearing – which was 97% of women according to our survey.

Branding

Once we had our product and knew what we wanted to achieve, we needed a name and branding to reflect our ethos and key messaging. We worked with brand designers to come up with logo ideas which reflected a luxury women’s fashion brand, one that people would recognise and understand straight away as a brand designing the perfect dresses - the Perfect Dress Company.

Product design and manufacturing

In year one, we worked with a technical design consultant to produce 12 slimming dress designs, with up to 10 prototypes made of each design to ensure our fit was as perfect as possible. To make sure that we had hit our aim of making the ‘most flattering dresses in the world’ we ordered over 200 competitor dresses to compare fit and the overall flattering look, to ensure we met our objective.

Once we had our prototype dresses, we needed to make sure they were practical too, so before being signed off for production, each dress was put through its paces by Sunny to ensure it could withstand a long commute, the perils of public transport through the city, hours in countless meetings and engagements, and still look fantastic.

But getting the designs exactly right did come with its challenges. We worked with a factory in Leicester to make our bespoke material, which was designed to smooth lumps and bumps, and a factory in Portugal to manufacture the dresses. Along the way we experienced delays in production with errors in fabric, prototypes, and a factory fire which meant the launch had to be pushed back. What we thought would take year, ended up taking just over two years.

Price points

From the beginning, we wanted our dresses to be luxury but also affordable for the everyday woman. A lot of thought has gone into our bespoke material, making the dresses long lasting, reliable, and adaptable to wear either casually or formally, so the dress can have multiple purposes. Our offering isn’t fast fashion, so our prices needed to reflect that and also, we needed to make a profit. We researched other brands and reached out to our community to see what they would be willing to pay, which in turn determined our price points.

Website

Once we had our product right, we had to make sure our website reflected our ethos and USPs. What our audience wanted had an instrumental impact on our website design. Our audience told us they were fed up with seeing just the two sizes of women ‘normal and plus-size’ modelling clothes for fashion brands as they didn’t fully represent all shapes and sizes. This is backed up by research that revealed 78% of women felt ‘ignored’ and not represented by the women they see in advertising, TV, runways and generally the fashion industry. So, we made the decision to use models that represented all the sizes we offered at the Perfect Dress Company.

By sourcing models of each dress size to showcase our range, it allowed us to implement another USP of ours on our website that no other fashion brand does in the UK. We created a functional website where you can select the size of the model you want to see in our clothes, so that you can see more realistically how our dresses will look on someone of a similar size and shape. You simply select your dress size, and the whole website changes to the selected size.

Sourcing Models

However, sourcing models of all sizes was not as straightforward as we thought it would be. We reached out to model agencies to source women from sizes 6 – 22 and to our surprise there was not one model agency we contacted in the UK that could offer us a model of each size, and most agencies only had models that went up to a size 12.

What we thought would take us a few days to source the models, ending up taking four months as we decided to reach out and find real women who wanted to model for us who were all different dress sizes. On our first photo-shoot we ended up using a mixture of real women, models and influencers.

We knew that if we worked with an influencer who had followers of our target demographic, we would have an increased audience to sell to through theirs. We sourced Slimming World influencers and body positive women whose followers would be our ideal consumers – women who wanted to look great in what they are wearing no matter what size they are, women who had struggled with weight and wanted to feel slimmer and wear a dress that flatters their figure. As a result of the influencers sharing their photo-shoot images, it also directed these target consumers over to our social media channels and website to shop for dresses.

As well as sourcing models for the first photo-shoot, we decided to hold our own model search competition as a brand, to find real women and ambassadors from all over the UK for the Perfect Dress Company. We wanted to celebrate women of all shapes and sizes and teamed with First Model Management in London to offer two of the women professional modelling contracts, as well as the final 8 winning modelling contracts with the Perfect Dress Company.

Postage and packaging

We wanted our customers to feel excited when they received their Perfect Dress Company package, so we researched what other brands do, and how their packages arrive by ordering over 50 different packages from women’s fashion and beauty brands. We also wanted the packaging to be as eco-friendly as our budget would allow. We sourced high quality boxes, tissue paper, branded stickers, and designed postcards, mirror stickers and personal thank you cards to go inside each box, all reflecting our branding and messaging.

Next, we needed a method of sending out the boxes to our customers, so we met with postal companies such as DPD, InExpress and Royal Mail to find the best deal and ended up going ahead with DPD local.

Launch

Once we had our dresses confirmed and ready for production, our postal service set up, our website ready for pre-orders, and our packaging designed we were ready to launch the brand. We had already built a loyal community of followers on our social media channels who were eagerly waiting for us to launch, and as a result we instantly received sales not just from the UK but requests from all over the world.

We teamed up with NEO restaurant, Bournemouth, to hold an official launch party to celebrate our achievements in February 2020, where we also announced the winners of our model competition that we held looking for real women to be ambassadors of the brand and held a photo-shoot earlier in the day for the selected winners.

Challenges

We’ve faced a lot of challenges along the way, with suppliers letting us down or going bust, factory fires, delays in production and learning everything from scratch. Another challenge we faced was launching a fashion brand on a budget. To overcome this, we worked with suppliers and partnered with other businesses to offset costs and trade services. We used the business community platform BBX to exchange spare capacity for goods and services such as marketing and print materials, packaging, travel and accommodation for model competitions, beauty and hair appointments for models, and the launch party venue. We saved over £90,000 by doing this.

What we have achieved so far

Since we launched, we have already featured in national press including the Mail Online, The Mirror, Grazia, and Draper’s for doing something completely unique and as a result of our excellent media relations as a PR agency. The Perfect Dress Company’s innovative website feature which allows you to see a dress modelled on a real woman of your size has been compared to brands such as ASOS, which use AR technology instead to show outfits on different sizes.

As an online fashion brand, we have had a low return rate so far of just 5%, which is very low compared to  other online retailers which report return rates of between 30% and 50% for online sales, with ‘poor fit’ cited as the number one reason Our low return rate demonstrates our research of what women want is working and by using real models on our website, women have a better idea of how the dress will fit their body before it arrives.  We have lots of exciting PR campaigns planned and more styles and accessories to launch in 2020 too!

By launching the Perfect Dress Company as team, we have gained valuable knowledge as to what our PR agency clients go through from initial concept through to product sale. We usually meet our clients once they have just launched, with no real insight into what they have gone through beforehand from research, product production, branding, manufacturing, packaging, and postal services. As part of our innovation hub, the whole team has been involved in launching a real brand to market, and we now have a more realistic idea of their journey and the experience and knowledge to help our current and future clients further.

New Client: Tache!

The team at Sunny Bird PR are delighted to announce their new partnership with award-winning, contemporary greeting cards company, Tache.

The card company, whose cards are the gifts themselves - not just the accompaniment, is the lovechild of Frank and Pennie, and of course their beloved cat and company mascot Tache.

With their cards all hand-designed, the unique and vibrant cards are made across a number of collections from the Famous Faces range, to the Comix range, The Krafty Collection, the Modern Missy range and many more.

Sunny, Founder of Sunny Bird PR, commented, “We are thrilled to be working with Tache, who are such a fun and dynamic brand. With our previous experience in the online greeting card sector, the team cannot wait to get started on the exciting campaigns we have planned, watch this space!”.

Influencer of the Month

This April we’re championing beauty blogger extraordinaire Really Ree. Ree has ran her successful blog for 10 years, sharing everything from first look product launches, insider beauty industry news and a plethora of makeup and skincare knowledge. She prides herself on keeping it real for the everyday, ordinary person who just wants to look their best!

We asked Ree some questions and absolutely loved her answers, have a look:

What are the 5 words that best describe you?

Excitable, chatty, enthusiastic, friendly, loyal.

What magazine do you love reading and why?

I have to confess, I rarely read magazines now. If I do, it's the Stella magazine from my mum's Telegraph.

What is your favourite book?

Traditionally, the answer to this has always been To The Lighthouse by Virginia Woolf. Now I think it is The Life-changing Art of Not Giving a F!

Which song makes you dance?

Anything by Britney!

What has been your best career moment?

I think it was when my L'Oreal Elvive ad was played on the big screens at Piccadilly. It's a moment I'll never get over. There have been lots of amazing moments and I'm amazed every day that I actually work with the brands I have obsessed over all my life, but that was a standout!

What advice would you give your 20-year-old self?

You haven't failed until you quit. Just keep going.

Where are you happiest?

When I'm on the evening dog walk. Archie my dog is a constant source of joy and I am like Beyonce to him.  He loves me much more than my actual son does!

Who would be your number one dinner guest and why?

I think I'd have Charlotte Tilbury. Her energy is incredible, and she likes a glass of fizz too!

If you could have any superpower, what would it be and why?

To be able to know what beauty brands are launching before even they know!

Ree asked the SBPR team: what's your top motivational work tip?

Sunny – Recognise results

Unfortunately, clients don’t always thank the team for their hard work. So to motivate your team in the workplace you need to remember to recognise the results they produce. Let them know specific reasons why they did a good job.

For example, “Great job on that feature Grace, It’s already increased traffic to our customer’s website tenfold over last month.”

Lizzie - Give yourself a pat on the back. Allow yourself, and even encourage yourself, to be pleased with what you’ve done. Working from home is so much harder with no team to bounce ideas off of, and no one there to be your cheerleader, so remember to be your own cheerleader!

Grace - If you’ve had a morning of difficult work and feel daunted about doing any more, do something on your list which is going to get you a quick win, it will make you feel so much better and you’ll feel like you’ve achieved something for the day. Also, give yourself breaks… I need to do this more!

Clientversary: The Hampton Trust

The Sunny Bird PR team is celebrating its ‘clientversary’ with The Hampton Trust. Established in 1996, The Hampton Trust is an award-winning domestic abuse charity which delivers domestic violence perpetrator programs within the criminal justice system to reduce re-offending. The charity first approached the team with two objectives; to raise awareness of the work of The Hampton Trust in both regional and national press, educating those in the third sector industry and the wider public on their services and expertise, we’ve gone above and beyond securing 40 pieces of coverage for the charity over 12 months, reaching over 7.7 million people, with an advertising value equivalent of over £287,000!

To achieve these results , Sunny Bird PR ensured The Hampton Trust were considered experts in their field placed side-by-side with their competitors, other high profile domestic abuse charities. As well as this, we shone a light on the innovative work the charity are doing and we have made sure that the press are continually up to date with their program offerings. We are always scouring the press for reactive opportunities also, recently securing regular coverage in The Daily Express, with comments from Chantal Hughes, CEO of the Hampton Trust, on Coronation Streets coercive control story line, these pieces of coverage reached over 3.6 million people!

Here are some more examples of the work we’ve achieved for The Hampton Trust over the last 12 months:

CARA Workshop Press Visits

SBPR interviewed an attendee of one of The Hampton Trust’s CARA (Caution and Relationship Abuse) workshops and compiled a feature for the national press. This feature resulted in journalists from both Cosmopolitan Magazine and The Daily Telegraph visiting CARA workshops for themselves and compiling high-profile features in 2020, due to reach over 523,000 people.

CEO Profile

To ensure The Hampton Trust was positioned as the voice of authority in its sector, the SBPR team complied a feature on the CEO of the charity Chantal Hughes. This feature led to a series of exclusive opinion pieces running in Third Sector online, a coveted publication read by 123,000 voluntary sector workers.

Woman & Home Awards

SBPR nominated Chantal for the Woman & Home Awards, which champion women doing extraordinary things, in the ‘Changing our Country’ category. Chantal won the award in 2019, attending a photoshoot and a high-profile awards ceremony at London’s Claridge’s. This raised the profile of The Hampton Trust not only to the attendees, but to the 237,000 readers of Woman & Home Magazine.  To celebrate Chantal receiving this award SBPR complied a post event press-release, sharing the news with the regional press and achieving further coverage, which reached over 186,000 people.

Reacting to Television

The SBPR team know the importance of reactive media opportunities, and for The Hampton Trust we knew that prolific television storylines would bring domestic abuse into the public eye and into the news. Making sure we were up to date with the content of primetime soaps and dramas meant the team secured interview opportunities for Chantal in the Metro Online, the Daily Express Online and Tyla Online. These pieces of coverage reached over 4 million people, establishing The Hampton Trust as experts in the field and raising awareness of the charity as a go-to for comments on domestic abuse news for the national press.

Project White Ribbon Day

White Ribbon Day, and the 16 Days of Action is an annual event which raises awareness of domestic abuse against women. The SBPR team compiled press releases to highlight all of the work The Hampton Trust carried out during this time to raise awareness. The team also pitched Chantal as a spokesperson to target titles and broadcast media. The team’s PR activity secured 10 pieces of coverage for The Hampton Trust, including three features on the BBC South Today TV news programme, reaching over 2.7 million people.  

Regional Press

SBPR knew the importance of highlighting the work of The Hampton Trust to those who would need it the most, so the team ensured that regional press was given updates on essential news from The Hampton Trust. We secured 25 pieces of coverage for The Hampton Trust in Avon & Somerset, Hampshire, Dorset and the West Midlands, across broadcast, radio, online and print press raising awareness of the CARA workshops, the link up with the regional Police and the Hampton Trust’s ADAPT (Accredited Domestic Abuse Prevention Training) program. All of this coverage reached over 3.2 million people and would have cost over £29,000 in advertising!

We have loved working with The Hampton Trust over the last 12 months and are pleased to continue working with them in 2020.

Small Business of the Month

This month, we wanted to do something a little bit different, with all the uncertainty surrounding Covid-19 we thought now’s the time to shine a light on small businesses who need support more than ever at this time! This month, we’re featuring Lillie Hussain, Founder of Loving Life Lillie Yoga. Lillie is the crème de la crème of yoga instructors, specialising in Vinyasa and Yin Yoga. We were lucky enough to get visits twice a week from Lillie in our offices, unfortunately, with the Coronavirus putting any real-life classes on hold, we won’t be seeing Lillie in the office for a little while. Fear not! Lillie is offering online courses so we can all still get our yoga fix in the comfort of our own homes, head over to her website to find out more .

While you’re here, have a read of some of Lillie’s answers to our burning questions…

What are the 5 words that best describe you?
Creative, love, savvy, determined, vibrant 

What magazine do you love reading and why?
I love to read Women's Health Magazine, it's such a positive mag with lots of advice on how to keep a healthy, happy mind and body, plus one day I will be on the cover, I can say that right? I'm channelling it! 

What is your favourite book?
I am currently reading 10x Rule by Grant Cardone, I love any books that are going to positively impact who I am as a person and a business woman, if you're solo in your business like me, shout out to the Reaching Millions book by Sunny & Lizzie at SBPR!

Which song makes you dance?
Well last night I was dancing around my lounge to "Do a Dear" from the Sound of Music. Other than that, I love Nicki Minaj, Suberbass, I can rap & twerk all in one song. 

What has been your best career moment? 
Best career moment, hmmm, I will never forget my Tuesday class a couple of months ago when we couldn't fit another human in the room it was so busy & I had a little moment of "sh** maybe I'm actually quite good at what I do"!

What advice would you give your 18-year-old self? 
Don't even sweat it, eff the boy, don't doubt yourself, don't you dare say mean things to yourself, stop thinking what other people say to you matters, you do you & you go get ‘em tiger. You got this.

Where are you happiest? 
In my beautiful flat with my wonderful partner. I used to think happiness was waiting somewhere abroad for me and it was something I had to look for, now I find happiness in the simplest of things.

Who would be your number one dinner guest and why?
Kim Kardashian, I'm going to be Kim's Yoga Instructor one day, you can't knock her drive & how well she promotes her businesses. Top secret, I've Instagrammed Kim K before, offering her a virtual class, I guess she just hasn't seen it yet, but she will. 

If you could have any superpower, what would it be and why?
My superpower would be to replicate myself as many times as possible, the replicas can go and learn, help, and teach others all over the world all of their experiences, then return back to me and enable me to be my best version on this planet, my one lifespan would expand into hundreds. 

If you had to ask us one question what would it be? 
If you could offer a first-time entrepreneur only one piece of advice, what would it be?

Grace - “Never underestimate the power of PR! Your product or brand being recommended by a journalist and then seen by millions will put you one step ahead of your competitors.”

Josh – “Ensure your USPs are conveyed through your communication strategies.”

Lizzie – “Focus Groups! Whatever you/your friends/family think of your idea, test it out on your intended audience – preferably people you don’t know. Create a questionnaire, explain/demonstrate your product/service to 10-20 people and get their honest feedback. But be warned – you might hear things you didn’t want to, but it’s definitely worth it – it’s much better and easier to make changes early on to your offering, rather than further down the line.”

Laura – “Be brave and be different! Make sure you are offering something new and unique to what other competitor brands are doing in your chosen industry. You need to be filling a gap or creating a new space in the industry in order to be successful. Do your homework and make sure there are no other brands like yours out there.”

Annabel – “When you’re building your brand, business or service you need to have an acute knowledge of your ideal customer. Know what makes your potential customers tick, know where they shop, where they get their news, what kind of products they are already buying, who their favourite influencers are, what social media platforms they spend their time on. The more you know about the people your business is designed to serve, the better you can reach them! And it is never too early to start building your community on social media!”

Sunny – “Before you ask someone for something, think about how you can help them first!”

Why you should be working with celebrities and influencers

Celebrities and influencers often have a larger and more engaged audience than traditional media, which is why working with them is becoming vital for a brand’s PR strategy!

Companies large and small are now reaching out to celebrities and influencers for collaborations in order to target new audiences, generate sales and increase engagement.

Depending on a brand’s business objectives and budget, it’s important to choose the right people to promote your brand, whether they have millions of followers or smaller ones with a more niche audience.

There are many benefits to working with celebs and influencers, here are just a few reasons why we think you should introduce celebrity and influencer outreach into your PR strategy this year:

Reach millions of people

Celebrities and influencers can have millions of followers, all who actively take an interest in what they post and the products they use. A single social media posts can often have a higher reach than most magazines and online publications! Choosing someone who aligns with your brand and whose audience you want to reach can lead to attracting exactly the right type of new customer.

We recently arranged for Vicky Pattison to go to our client’s Bali retreat – Bliss Sanctuary for Women, which meant all of her social media posts tagging in the brand were seen by her 4.6 million followers!

Target an engaged audience

Their whole job relies on how engaged their followers are and how many people they can reach, so there’s no denying that celebrities and influencers like to encourage engagement on their platforms.

Followers of celebrities and influencers follow them for a reason, they care about what they post and trust their opinions.  

People no longer trust adverts in magazines and so hearing recommendations from a real person talking about how they love your brand is much more likely to provide results in terms of people buying your product or service.

We are currently working with our client OzKleen on securing ‘cleanfluencers’ which although have a smaller niche following, are exactly the target audience of people who would go out and buy OzKleen’s range of cleaning products based on a recommendation from their trusted cleanfluencer.

Increase website traffic and sales

Social media is a great tool for directing people to your website, especially when celebrities and influencers who have more than 10K followers can include a swipe up link to your business or product, sending people immediately to your website. You need to make sure your website is user friendly, explains your USPs and looks professional, because the last thing you want is thousands of people heading over to your website from your celebrity/influencer campaign and being put off by your website, or not being able to find what they’re looking for!

As a result of all our research and our targeted approaches to celebrities, we secured a celebrity endorsement from Jennifer Metcalfe who posted on her Instagram and Twitter channels about the amazing results she’d had from using our client’s product: Regrowz for Women. This increased traffic to the Regrowz website by an amazing 3,535% overnight all thanks to one post from Jen - a phenomenal result for a new product and website!

Increase your social media followers

When people are tagging in your brand to their posts it directs traffic to your social media pages and increases your followers overnight. Working with our client Bliss Sanctuary for Women, we sent 6 celebrities to the sanctuaries for one week which resulted in an increase of 12,000 followers over just one weekend! By continuing to source and arrange for celebrities to visit Bliss over the past year, we have increased their followers by 30,000+ followers in total.

They create beautiful content

One of the best things about working with celebrities and influencers is that they are amazing at taking their own photos! They do it every day and know the best angles, shots and how to pose. When working with them you can instruct them on certain content and themes to align with your brand objectives. This is great because not only do they post the images/videos on their own channels, but it provides you with content for your own feed.

We organised a Gin Cruise for our client Exmoor Distillery and invited local bloggers and influencers to document the trip. This resulted in stunning high res imagery which we were able to use on social media and in traditional media.

They are transparent

Celebrities and influencers often only work with brands they like, trust and align themselves with. They will more often than not decline an opportunity if they know their followers will not agree with it or see it as not the right fit for them. This is good news because it means you’ll only be working with people that really support your brand, which will reflect in the posts they do for your brand.  

Celebrity and influencer campaigns can have a huge impact and can easily achieve overnight success for your brand! It’s all about knowing the right people to use, focusing on your objectives and making sure you get the most out of the collaboration.  

At SBPR we have just launched our ‘How to work with Influencers’ Course which will take place on Thursday 20th August, which will teach you all you need to know about working with celebrities and influencers to get your brand seen by millions. Tickets can be purchased at: https://www.sunnybirdpr.com/how-to-work-with-influencers.