Back in July, we started working with WAY Investments. As a long-established financial organisation they already had brilliant relationships with financial advisers across the country, but they wanted to become more visible to consumers.
WAY already had a Twitter account and a LinkedIn account, but posts had been few and far between. Our first point of order was to create a plan for how to increase the online presence and take the message of flexible inheritance tax planning to the public.
The Posts
We create a mix of posts on a weekly basis to ensure the WAY voice is current and topical.
Firstly, we scour national and trade press for relevant news stories on inheritance tax, the finance industry and other topics that may interest WAY’s core demographic of financial advisers. By sharing and commenting on current issues, WAY is cemented as a reliable voice of authority and a source of relevant news stories.
Secondly, we feature posts highlighting the benefits of the WAY offerings, to keep these at the front of advisor’s minds.
Thirdly, we include some light-hearted and creative posts, such as motivational quotes for those looking to plan for their future and pass wealth onto the next generation:
The activity
On a weekly basis we review and analyse post performance, to ensure that future posts are optimised to achieve the best results. We also follow at least 100 relevant new accounts on Twitter every week. This is a very effective way of getting attention from other people and businesses, encouraging them to look at the WAY Twitter profile and give it a follow back.
Where possible, we connect with other businesses by tagging them in posts on both LinkedIn and Twitter, such as charitable efforts or networking events. This not only fosters good relationships, but also helps WAY become visible to the tagged organisations’ followers.
The results
In our first four months of managing the WAY accounts, Twitter followers increased by an incredible 1,030% and it continues to grow every week. The number of Twitter impressions per month rose by 1,175% and the number of visitors to the WAY Twitter profile increased by a whopping 1,921%.
LinkedIn saw a 3,904% increase in impressions and a 700% increase in the average number of followers gained per month!
If you would like to know how you can improve your social media presence, contact the Sunny Bird PR team on 01202 293095 or hello@sunnybirdpr.com.