As we move rapidly through the festive season and ever closer to the new year, the team have been busy reflecting on one hell of a year! As this year draws to a close we thought we'd share with you our best bits from 2018!
The Team
The team celebrated a host of promotions and new starters this year including Lizzie who was promoted to PR Account Director and Alex who was promoted to Junior Account Manager. Lu, Georgie, Laura, Jess, and Kelly all joined the team in 2018 on a permanent basis and we also welcomed Raluca and Rachael as interns. A busy year indeed! #dreamteam
The Clients
Our growing team in 2018 was thanks to our growing client base this year with an amazing 20 new clients joining us!
The Courses
2018 was the year that also saw the SBPR team deliver our 'Reaching Millions' PR & Publicity Courses which were so well received that they've turned from a one-time event to a regular occurrence. Held in London and at our offices in Bournemouth, we've now had over 100 attendees not including our social media courses, strategy workshops or press release workshops!
The Work
In between courses, workshops and strategy clinics we achieved some amazing results for our clients this year. Highlights include 60 features for new client Jimmy's Iced Coffee as well getting Jim's face on the front of The Grocer, Dr William Bird from Intelligent Health being featured on BBC's Spotlight, securing 90 VIP guests at the launch of luxury Chinese restaurant 1805 in just five days, getting 4 million listeners for Ramsay Health Care UK in just one day of radio interviews, securing 200 VIP guests at the Bluewater Spa Launch in the Connaught Hotel, securing brand-new client Carbon Retreat a feature in the Daily Mail just days after signing with SBPR, increasing the reach of Miss Dorset 2018 by 11 million people, securing over 120 features for The Green House Hotel including the Carbon Cost of Weddings and the UK's first Vegan Wedding Package, securing 170 VIP guests as well as BBC coverage for the opening of Revolución de Cuba bar in Southampton, and getting our client Tara Howard from the Venus Awards on ITV's This Morning!
The Social
This year the SBPR team have achieved some incredible results on the SBPR social media channels with our Facebook reach increasing 533% from 3,000 to over 20,000 this year, a 140% increase in followers on Instagram, our Linked In followers increasing by 87% to over 4,000, and our engagement on Twitter increasing 67% from 0.9% to 1.5%!
The Awards
This year, Sunny Bird PR proudly sponsored the PR Excellence Award at both the Dorset and London Venus Awards. The whole journey was fun, inspirational and rewarding, we met so many incredible women who were all achieving so much in their fields, it was truly very difficult to choose only one winner for each area! We were also fortunate enough to celebrate three of our own clients being finalists in the Dorset Venus Awards (in different categories!) and got to celebrate with the lovely Kelly as she won the Sustainability Award! And at the London Venus Awards we had two of our clients in the finals, Marisa Peer and Alice Morrison, and we also had our resident journalist, Steph Clarkson in the finals for Journalist of the Year!
We would also like to thank Tara and the Venus team for choosing me for the front cover of their programme, it was such an honour to be chosen and so much fun doing the photo shoot - thanks as well to Tailor Made Estate Agents for letting us use their fabulous properties in Sandbanks for the location of the shoot.
As well as sponsoring an award we were also shortlisted for an award by Team Jobs at the Dorset Business Awards. SBPR were up for Team of the Year award and we were all super excited at even being nominated. We were up against some stiff competition and didn't win this year...but watch out 2019...we're coming to get you!
2018 was the year of the awards as we attended the OK! Beauty Awards with our longest-standing client, Good Night. The SBPR had curated a social media campaign for Good Night's latest product, Sleeping Beauty, thanks to a great product and our hard work....we won (and we got to meet lovely Peter Andre which was easily the highlight of the year for some of us!)!
Needless to say we’ve all had a truly fabulous year both as a business and as a team. A massive thank you to all our clients as we wouldn’t be here without you! And we massively look forward to enjoying next year with you all too.
