Sunny Bird PR is proud to announce that the team has been chosen to work with Intelligent Health on its latest initiative, Beat the Street.
Beat the Street is the innovative programme which turns a town into a game to improve the health of communities around the world. The unique family game rewards players who cycle, run or walk with points and prizes, encouraging families to get out and about and increase their physical activity.
By engaging with communities through a fun game, Beat the Street can lift activity and build lasting changes to people’s behaviour that will greatly improve their physical and mental health, reduce congestion and boost community cohesion.
Intelligent Health approached Sunny Bird PR for support with both the regional and national PR as the brand introduces Beat the Street to players, stakeholders and the media.
Sunny Bird, owner and founder of Sunny Bird PR, commented: “The whole team is very excited to be working on this innovative campaign from Intelligent Health. We’re passionate about community engagement projects and are proud to be supporting such an inspirational programme.”