This month’s journalist of the month is interiors connoisseur Lara Sargent! Lara is a Freelance Interiors Journalist, writing across titles such as the Telegraph, Livingetc and Ideal Home. You may also recognise Lara’s name if you’re a regular reader of the Metro, as she writes the coveted weekly Hot List, and the home trends guide.
Lara took some time out this February to answer the Sunny Bird PR questions…
What are the 5 words that best describe you?
Hardworking, inquisitive, sociable, loyal and slightly ditsy (I know that last one is two!).
What magazine do you love reading and why?
I really love reading the content on Sheerluxe.com…it’s a really engaging site for fashion, lifestyle and interiors (and I particularly like the Behind The Scenes videos showing life at a busy magazine HQ). Do subscribe if you don’t already...
What is your favourite book?
Wuthering Heights by Emily Bronte
Which song makes you dance?
Common People by Pulp. It reminds me of living in London in my 20s in the midst of the whole Britpop era. Fantastic! My children now love it too (which makes me feel ever so slightly old).
What has been your best career moment?
My best career move was going freelance. I’ve had so many great opportunities to write for such a wide variety of publications including the Telegraph Magazine, Livingetc, Ideal Home, and of course Metro which I love! I still write for trade title Essential Kitchen & Bathroom Business magazine - I first cut my teeth in the interiors world on a trade magazine and it’s an invaluable experience for getting a good grounding in the industry.
What advice would you give your 20 year old self?
Keep listening to those Indie bands and have fun (which of course I did by the bucketload!).
Where are you happiest?
By the sea. My husband and I came back to our hometown in Wales when we had our first child and we live just a five-minute walk from the beach. I start every day with a quick 20-minute walk around the coast with one of my best friends and their dog - it really sets you up for the day!
Who would be your number one dinner guest and why?
I’ve just binge watched Cheer (a reality cheerleading programme on Netflix) and I’d love to have a chat with Monica the cheerleading coach…she is so tenacious and hardworking.
If you could have any superpower, what would it be and why?
To fly! I’d love to see the world from a different angle.
If you had to ask us one question what would it be?
What would be your dream campaign to work?
Lizzie: I would like to work on a campaign that helped to impact meaningful change in society – it must be a great feeling to be a part of something that’s made a difference!
Josh: I would like to work with on a campaign with lots of over-the-top and wacky stunts!
Grace: I would love to work on an influencer-driven skincare or makeup campaign, I find it incredible to see how much reach and growth that influencers can bring to a brand.
Annabel: I would love to work on a campaign that focuses on raising awareness and making a positive change in the mental wellbeing of young people, especially with social media always on the rise.
Laura: My dream campaign would be to work on a fun PR stunt, like when Aperol Spritz created a canal in London where you could sip on cocktails and float down a bright orange river!