We know 2020 hasn’t turned out quite as we all expected, and let’s all hope
for a more ‘normal’ year in 2021!
In true Sunny Bird PR style, we’re focussing on the positives and taking this opportunity to look back at the year that’s been, and most importantly, to wish you a very merry festive season however and wherever you’re spending it this year. Here’s to next year!! xxx
As the SBPR team adjusted to working from home, we realised just how much we missed the buzz of agency life – turns out talking to the cats isn’t the same! We were lucky enough to have some amazing support this year from some really fabulous interns Chiara Betti, Taylor Nash and Lauren Batterson. We also have an incredible extended team that we couldn’t live without, so thank you Robin Hartey, Anthony Wakeford-Brown, and Steve Coates who have been a massive support this year. This year we also celebrated Laura Booth’s promotion who is now an Account Manager – very well deserved!
Here are some highlights from the team:
Lizzie, Account Director: “My highlight professionally is seeing how the Reaching Millions Board has grown this year. We’re now supporting lots of businesses and getting them the results they need to drive their businesses forward. I’m also incredibly proud of how the team has pulled together to adapt and overcome to our new ‘normal’ under lockdown. A tough year for sure, however there is much to be thankful for!
Laura, Account Manager: “My best part of 2020 was working on our innovation hub brand, Perfect Dress Company, and seeing the success despite a challenging year! I loved going to Manchester and working on my first TV advert and also a highlight of the year was getting promoted to Account Manager! In 2021, I’m looking forward to continuing to grow the fashion brand, as well as working on some exciting new campaigns for our PR clients.”
Grace, Senior Account Executive: “I’d have to say the best bit about 2020 is all the new businesses we have had the pleasure of working with, it’s been great to introduce new products and businesses to the press! I have also really enjoyed managing the Perfect Dress Company social media account, we are so close to 10,000 followers now! Go and follow if you’re not already.
I would like to add that I am so proud of how the team pulled together and went above and beyond in what was tough and challenging year for everyone. We were all affected by Covid, our businesses, our families, friends and loved ones, and the team were incredible. We’ve rallied round, made sure everyone’s okay WFH, looked out for our clients, and I’ve just been so impressed, we’re stronger than ever now!
We have been so lucky this year to work on some really exciting projects for our clients, and we’ve been even luckier to start working with some amazing new clients, so a big thank you to those that joined us in 2020!
This year we moved our Social Media and PR Courses from the office onto Zoom which took a bit of getting used to (not as much chatting or prosecco!) but we loved them just the same. This year we’ve welcomed over 200 businesses on our courses, thank you to all that attended, your amazing testimonials mean so much.
We are holding our next Social Media Course on Thursday 18th February 2021, which is currently online, you can book your tickets here and you never know, hopefully we can see you all in person soon!
We also posted out over 300 copies of our Reaching Millions! PR & Publicity Bible to people and businesses across the country in 2020, this is a step-by-step guide that we put together last year to help people do their own PR, little did we know how handy our book would be this year. If you haven’t got a copy yet, we still have some and you can order yours here.
IIn between courses, lockdowns, workshops and strategy clinics, we achieved some amazing results for our clients this year. So many to choose from and so little time, so here’s a snapshot:
We achieved over 30 pieces of coverage in just four months for our luxury home fragrance client Nostara. Nostara’s candles and diffusers have now been seen by over 3.1 million people in publications such as New! Magazine, Country and Townhouse and The Mirror.
The team achieved some fantastic broadcast coverage for our clients including Alice Morrison who spoke to BBC’s Good Morning Scotland about her Moroccan adventures, Step Associates spoke to BBC Radio Four about their greenhouse project, and Damien Lee, founder of Mr Lee’s Noodle’s, was interviewed on Sky News! We secured an exclusive interview in The Sun for the youngest ever finalist of The Apprentice, Camilla Ainsworth, as well as national award nominations for luxury CBD brand CANNADOX and BAO Skincare.
We couldn’t have been more proud when our very own Perfect Dress Company won the Successful Women Innovation Award 2020! We also secured an amazing 85 pieces of coverage for our fashion brand reaching over 14.7 million people and the Perfect Dress Company’s Facebook and Instagram has now reached over 550,000 people!
In 2020, the SBPR team secured over 1,600 pieces of coverage for our clients reaching over 178 million people worldwide and if that space had been bought in advertising it would have cost our clients over £84 million! Go team!
This year the team have achieved some incredible results on the SBPR social media channels with our Facebook page reaching over 86,000 people, which is double last year’s reach. We had over 365,000 impressions on Twitter and a 50% increase in followers on both Instagram and LinkedIn!
Keep your eyes peeled on our social channels in January for our yearly challenge where we have to grow the SBPR social channels by 100% compared to the last month, who’s going to win that holiday this year?!
Finally, I would just like to say a huge thank you again to everyone who has supported and worked with us this year! This year will go down in history, not just because of Covid, but because it has been one of our most challenging but also one of our best years yet.
