Every January the Sunny Bird PR team take on a social media challenge, which sees the team go head to head to win a holiday abroad!
At the beginning of this month, each team member presented their yearly review of the SBPR social media channel they manage, including Facebook, Instagram, Twitter and LinkedIn. We analysed our engagement, reach, impressions and followers and pinpointed the content that worked, and the content that didn’t work so well from 2019. Using this information, and up to date research into social media trend forecasts for the year ahead, the team have now prepared their January social media strategy for each channel.
What is the Challenge?
The challenge is for each team member to organically increase all the social media statistics on the channel they manage by 100% compared to December in just one month. This means doubling engagement rates, post reach, post impressions and follower increases.
Of course, successful content is not one size fits all, each social media platform has different algorithms and measures of success. If the team are going to succeed, they will have to work hard, do lots of research, carry out lots of split testing, create bespoke content and unmissable opportunities for their audiences to engage.
Why do we do it?
With social media algorithms constantly adapting and changing, no business can afford to be complacent with their social media strategy. At Sunny Bird PR we pride ourselves in being social media experts, which means we always reflect and put into practice our own up to date knowledge across the SBPR social media platforms as well as providing this service to our clients.
Who’s doing it?
Laura is all business on LinkedIn and her tactic is: “To engage more with other users on LinkedIn to create meaningful connections and improve the engagement on our own LinkedIn page.”
Josh will be putting all of his creativity into 180 characters on Twitter where he will: “Include call to actions within each post to maintain engagement.”
Grace is going to be stunning Instagram with beautiful imagery and engaging stories: “I am going to create aspirational imagery to feature on the feed with informative captions and lots of well thought out hashtags.”
Annabel will be sharing all of our news and updates on Facebook, and asking for our community’s feedback: “My Facebook content will start conversations through sharing Sunny Bird PR’s knowledge and asking our followers for their opinions in 2020.”
How will we stay on track?
Every Monday in January the SBPR team will meet and discuss what they have achieved for their social media channel in the previous week, analysing each post and engagement, discussing how they can improve for the next week – if we want to smash our goals, we should be improving by 25% week on week!
These meetings are an opportunity to celebrate successes, offer honest critiques, and where the whole team can make suggestions for improvements. By discussing our progress as a team, it means we all gain a strong insight into each social media platform – preparing us for when we switch up our platforms in 2020.
Our next social media course is from 10AM-2PM on Thursday 20th February, tickets are available on our website www.sunnybirdpr.com/social-media-course. At this course we will share our tried and tested social media tactics to help you maximise your social media presence and use it to the best of your advantage. This half-day course will teach you everything, from paid for advertising to organic reach and all the jargon in between.