GDPR and E-Newsletters

With GDPR just a matter of weeks away, the SBPR team has been busy attending seminars, workshops and finding out all about GDPR for us and our clients. We thought we would share our findings for any of you that are still in the process of getting your heads round it.

What is GDPR?

GDPR is the catchy acronym for the EU’s General Data Protection Regulations. These regulations replace the current EU Data Protection Directive of 1995 and before any of you start crying ‘Brexit, Brexit, it doesn’t matter now!’ it does, our government will be writing it into UK laws.

Although it might seem like a massive pain in the database, we actually think it’s a good thing. Cybercrime is a massive problem for businesses and people (two thirds of our staff have been affected) and as the current regulations were brought in three years before Google was born we think it’s about time they were brought up-to-date.

When Will It Happen?

The GDPR effective date is 25 May 2018.

Who Does It Apply To?

GDPR is applicable across all sizes of business, public authorities and all industry sectors. It applies to any business located in the EU and also to businesses located outside of the EU who are processing the personal data of EU individuals.

What is Personal Data?

Personal data is anything that could identify an individual person so if you have a person’s name stored along with their contact details – that’s personal data. It also includes encrypted data and ‘online identifiers’ like cookies.

Getting Consent

GDPR requires that consent must be a clear and affirmative opt-in action, freely given with full knowledge of the owner and the intended purpose of processing. It can’t be implied, assumed, bundled or otherwise connected and only applies for a specifically identified purpose. So be transparent and be clear with your consent option: ‘If you would like to continue receiving our newsletters tick this box’.

If you obtained consent pre-GDPR this will still stand post-GDPR but it must have been obtained in a clear and affirmative opt-in action. So, if you have gathered a bunch of email addresses over the course of being in business that you now send your E-Newsletters to – you will need to offer these people an opt-in action for your future E-Newsletters.

Getting People to Opt-In

This is the big one. With inboxes receiving a whole bunch of E-Newsletters a whole bunch of the time – how do you entice people to opt-in to yours? We’ve come up with a few options to consider:

Ask Them Nicely

Try the human approach – send them a personal email asking them to opt-in to your newsletters. Include reasons and incentives; you could include helpful tips, insightful articles and competitions offering your goods/services as a prize.

Remember to include a link to your website that is integrated with your email platform, where people can enrol themselves. This will save you having to collect their responses and entering them manually into your database.

Tailored Approach

As the internet gets to know you better, you often find that mailers from big companies are offering you what you want to see based on your previous search/purchase history.

This can be done manually; you can email your current database asking questions like:

“How often would you like to hear from us?”

“Would you like to get tips and advice on the sector we work in?”

“Would you like to know about what’s new at our company?”

Add a Subscribe Button to Landing Pages

It sounds obvious but this is a really effective way of encouraging people to join your mailing list, it gives you somewhere to direct people to when you’re promoting your E-Newsletters or asking for people to opt-in.

If you would like advice or support on how to send out GDPR compliant newsletters then give the Sunny Bird PR team a call on 01202 293095 or drop them a line at hello@sunnybirdpr.com.

PR Campaigns - The Good, The Bad & The Viral

Returning to work after the Christmas break can often feel like a slog, but a new year also brings new objectives, new ideas and plenty of rejuvenated energy. This year the team will be managing the PR for a rapidly expanding drinks company (watch this space!) which prompted us to take a look at some of the most effective industry related campaigns.

This month’s round up of wonderfully inventive PR campaigns includes creating the world’s first anti-ageing drink, hurtling a man into space, a community coffee competition and a clever marketing peg.

Hotel Chain Launched an Anti-Age Gin

Some PR stunts are deliberately designed to get picked up by journalists looking for a quick and easy ‘news’ story.

When Warner Leisure Hotels teamed up with culinary creators Bompass & Parr to create the world’s first ‘anti-ageing gin’ the hotel giant knew it could guarantee a headline or two.

Dubbed ‘Anti-aGin’, the tipple’s ingredients include collagen and a variety of antioxidants and ‘skin-healing’ botanicals to help ‘reduce cellulite and sun damage’. 

Nicky Hambleton Jones, TV presenter from 10 Years Younger added extra kudos to the campaign by crediting the benefits of drinking edible collagen.

In addition to stocking the gin at 13 Warner Leisure Hotels across the UK, it was also available to purchase online at drinksupermarket.co.uk – selling out in less than 24 hours!

The clever concoction was covered in almost all of the national newspapers including The Daily Telegraph, The Metro and The Times.

The gin was also featured on BBC Radio, GQ online, ITV.com, The Huffington Post and Mashable to name but a few.

The creative campaign is a formidable example of a brand generating buzz from something outside of the realms of its core products offering.

Starbucks’ Famous Pumpkin Spice Lattes are back – Better ‘Latte’ Than Never!

Starbucks used over 24 million fans on Facebook to help usher in the Autumn holiday season to announce the return of its popular drink – the Pumpkin Spice Latte.

In 2011, the coffee chain unveiled a Pumpkin Spice Latte challenge on its Facebook Page.

The beverage-branded Facebook game — a first for Starbucks — asked its users to compete to bring the Pumpkin Spice Latte to their cities a week before the drink's official release date.

"One of the things that we know about the Pumpkin Spice Latte is that we have a huge fan base around this beverage that we bring back every year," says Alex Wheeler, vice president of global digital marketing for Starbucks. "We wanted to do something fun and different this year and empower customers to bring it to their city first."

The Facebook application, included three different points-based activities. Beverage fans earned points for city shout-outs, solving a daily challenge or making a daily creation.

A daily challenge might’ve asked a user to watch a video or answer trivia questions. A daily creation, for example, would have a user create and share a postcard for his or her city. One city put together a beauty contest which focused solely on orange clothes, accessories, make-up and hair treatments – what a sight!

The city with the most passionate Pumpkin Spice Latte fans on Facebook in the U.S. and Canada was determined by points and got the beverage in their city a week early. The application featured an activity leader board, showcasing leading cities in real time.

The Facebook contest ran from August 22nd to 26th and the Pumpkin Spice Latte was exclusively released to stores in the winning city – Chicago – for one week after August 30th.

A great campaign grabbing the attention of real pumpkin spice latte fans in America, getting them involved to compete for their city to win!

Red Bull Tackles Space Travel

Red Bull has always done a great job at connecting with their audience through cool events and stunts. Back in 2012, it brought us one of the most memorable PR stunts in modern time: Red Bull Stratos.

The stunt was collaboration between Red Bull and skydiver Felix Baumgartner and saw Felix ascend to 128,100 feet in a stratospheric balloon, followed by a free fall jump that was live streamed on Youtube. With this, Felix Baumgartner became the first human to break the sound barrier in free fall and helped provide valuable scientific data for space travel.

Before the big event, behind the scenes footage of the preparations had been released to the public along with interviews with the team. This helped build a hype around the event, resulting in a whopping 8 million people watching the jump live on Youtube and coverage in mainstream outlets across the world.

This campaign no doubt cost Red Bull millions, but must have provided immense value for the brand thanks to the incredible coverage that followed, all in line with the brand’s daredevil image. With a tagline like “Red Bull gives you wings”, what better way to reach your consumers than by throwing yourself into thin air?

Iced Coffee Rebrand for the Big Fella’s Special Day

The world of iced coffee is an even bigger deal down under with leading brand, Farmers Union, outselling Coca Cola nearly 2:1 in South Australia – one of three brands globally to achieve this impressive feat of giant toppling.

Farmers Union wanted to celebrate Father’s Day in a big way and what’s bigger than a brand’s name? Yep, the brazen brand changed its name to Fathers Union as part of its campaign to celebrate Father’s Day. The iced coffee brand also launched limited-edition packaging featuring four unique Father’s Day designs: No.1 Dad, Total Legend, Big Fella and The Boss.

The campaign was accompanied by a series of ads featuring Adelaide radio host Dylan Lewis sharing advice to help dads enjoy the big day. The ads ran online and on radio supported by PR and outdoor advertising in the lead up to Father’s Day.

Darryn Wallace, Marketing and Innovation Director at Lion Dairy & Drinks, the company which owns Farmers Union brand, said, “We have a proud following of local South Aussie men so what better way to honour some of them this Father’s Day, than with the limited edition Fathers Union Iced Coffee cartons."

“Fathers Union Iced Coffee is launching exclusively in South Australia, the state in which the iconic drink was created back in 1977, to show our appreciation for, and celebrate, some of our most loyal fans who make Farmers Union Iced Coffee the icon it is today."

A fabulous, feel-good campaign – not only eye-catching and fun but also a great way to boost sales and talk to the Farmers Union fan base. The campaign achieved coverage in regional and trade media.

How To Make The Most Of The New Facebook Algorithm

In recent years, Facebook’s newsfeed has gone from mainly displaying activity from your friends and family, to becoming increasingly populated by media, businesses and organisations.

There have been pros and cons to this; while it’s helped smaller brands build an audience and a community using engaging content, others have used Facebook’s algorithm to inundate people with largely irrelevant marketing messages.

Facebook is now looking to put the ‘social’ back into social network with an updated algorithm that favours meaningful conversations and content from friends and family.

In Mark Zuckerberg’s own words: “I’m changing the goal I give our product teams from focusing on helping you find relevant content to helping you have more meaningful social interactions.”

So what does this mean for brands that are still looking to engage with their audiences through Facebook?

1. Your content has to be engaging.
Content that generates engagement through likes, shares and - in particular - conversations will be favoured by the new algorithm as Facebook works to put an end to passive scrolling through the newsfeed.

2. You may have to re-think your video strategy.
Videos have long benefited from the Facebook algorithm, but this advantage is set to decline unless they generate meaningful interaction. You can help drive engagement by ensuring your video captures people’s attention in the first three seconds, or by including a call to action. Live video is predicted to stay strong, with videos that are watched for longer gaining more visibility in the newsfeed.

3. Your Facebook page will require an advertising budget.
This update will all but eliminate organic reach, which is the amount of people who see your posts without you paying for it. This means brands will have to pay to reach their audience, no matter how relevant their content is.

Engagement also affects sponsored posts, with posts generating conversation achieving higher reach. To maximise the potential of your sponsored posts, always respond to comments from followers to keep the conversation going.

4. Influencers will become even more influential.
As influencers are perceived as people first and brands second, they tend to have a very personal relationship with their audience. They know their followers well and often generate a ton of interaction on their posts, making them one of the few commercial winners of the new algorithm and an important asset for brands looking for visibility online.

For support on improving your engagement on Facebook and working with the new algorithm, get in touch with the team on 01202 293095 or hello@sunnybirdpr.com

Sunny Bird PR’s Top 10 from 2017

As we move rapidly through January, the team have been busy with new goals, new clients, and one very busy diary! As the team settle in behind their desks and work gets underway on some exciting projects, we thought we’d take time to reflect on some of our personal and professional highlights from 2017 and share our top ten with you…

1.       The team celebrated a bunch of promotions and new starters last year including Lizzie who was promoted to Senior Account Manager and Lucy who was promoted to Brand Coordinator and Assistant. Karin joined the team on a permanent basis following an internship in 2016, and our newest recruit Alex (former Multimedia Journalist) joined us in November. We also welcomed the youngest member of the team; Sophia Darcy Bird who was born in May and has been an incredible asset during her office appearances. #smiler #futureprgirl

2.       We used creative concepts, body transformations and record breaking ideas to consistently get our clients into the national press and on TV. This meant Conker Spirit reached nearly 70 MILLION consumers including A-listers who sipped Cold Brew Espresso Martinis at the London Evening Standard Theatre Awards. We tackled the challenging PR terrain of private healthcare and more than doubled coverage, boosted traffic and increased sales for Ramsay Health Care UK. This including putting two dads through their paces and helping them go from ‘dad bod to fitness god’ to scoop a Daily Mail exclusive.

3.       We hit the ground running with new clients, positioning The Green House Hotel as THE award-winning Bournemouth destination to visit and worked closely with Mr Lee’s Noodles on the company’s rebrand ready to introduce to trade and consumer press.

4.       Summer was a busy time for the team as June saw us manage the PR for the Las Iguanas opening in Bournemouth’s BH2. A huge KPI-smashing success, we exceeded our target and secured 70 VIP guests for occasion. Hot on its heels, we organised another big Bournemouth event in the form of the town’s biggest ever street art project for our client Ambassadeur Art. The project saw a supersized spidery superhero painted on Bournemouth’s famous Pier Approach, reaching over 4 million people including a feature on the BBC.

5.       While handling the PR for Dorset Cruises we arranged for national journalists to soak up the sights of Poole Harbour on an artisan Gin Cruise. Manager Jon Morgan said: "On the back of the PR we sold out for the whole year in just one month and sales went up by 567%.” To celebrate, the team boarded the beautiful Dorset Queen vessel for our very own evening of canapés, fireworks and, of course, gin tasting.

6.       We also celebrated Sunny Bird PR’s fourth birthday along with an incredible 20 regional new business wins! We had planned on expansion which is why we’d chosen such large offices in Bournemouth but we had no idea it would happen so quickly – so a big thank you to those regional businesses that have started working with the Sunny Bird PR team this year.

7.       Last year was a record-breaking year in terms of securing coverage for our clients. We achieved 103 pieces of coverage and two TV appearances in one year (8.5 pieces per month) for our client Thortful reaching over 249 million people.  Using a mixture of case studies and product features, we also managed to get our client The Good Night Anti-Snoring Ring to reach more than 4,241,688 people, including coverage in 7 national newspapers such as The Daily Mail, The Express and The Daily Mirror.

8.       We showed our internet prowess by increasing web traffic and improving our client’s social media presence across the board. Stand-out results saw traffic to our client Regrowz’s new website increase by 3,535% .  In our first four months of managing the WAY Investments account, Twitter followers increased by an incredible 1,030% , a figure which continues to grow week on week.

9.       Along with its professional highs, 2017 was very romantic year for the team as March saw our Lucy saying ‘yes’ to the love of her life after her boyfriend proposed. Save the date – it’s August 2018! If that wasn’t exciting enough, in September our account manager Rian married her fiancée in a beautiful, Insta-perfect wedding on the Dorset coast. With just two weeks to go before Christmas, Lizzie snatched the last big news as she and her partner moved into their beautiful cottage in Southbourne – and yes the OCD monster in her meant that everything was not only unpacked and in its place after week one but the tree up, decorations on and presents  wrapped and ready to go.

10.       Since moving into our offices just over a year ago we’ve been making lots of cool additions (no beanbags or slides yet though) and undoubtedly the coolest addition has been our artwork courtesy of Lucan Art. Mirek came in and listened to our brief; we wanted the walls of office to reflect our favourite things about living and working in Dorset. So now we sit surrounded by the bright colours of the sea, the sand, the Purbecks and even a mini Louis!

Needless to say we’ve all had a truly fabulous year both as a business and as a team. A massive thank you to all our clients as we wouldn’t be here without you! And we massively look forward to enjoying next year with you all too.

Journalist of the Month

January's Journalist of the Month is Punteha van Terheyden. Previously the commissioning editor for Take a Break, she is a freelance journalist and ghostwriter with a particular interest in health, specialising in true-life features for the national press. She's taken a few minutes out of her day to answer our ten questions!

1. What are the 5 words that best describe you?

I suppose the ones I hear most often are tenacious, honest, strong-willed, determined and loyal.

2. What magazine do you love reading and why?

I have always been a Take a Break reader - I adore true life stories and Take a Break has a way of storytelling that really gets you in the feels. Or makes you laugh, or gasp in shock. Whatever the story, it’s written with authentic details that transport you into that person’s life and that’s very special. No other consumer publication writes quite like that. 

3. What is your favourite book?

The Alchemist, by Paulo Coelho. It’s beautiful, profound and life-changing. 

4. Which song makes you dance?

I love a bit of every day pop. I currently have Rita Ora’s new track Anywhere on repeat, much to the chagrin of my long-suffering husband.

5. What has been your best career moment?

Gosh, there have been a few that have really meant a lot to me. Talking my way into my first journalist job on an agency was really satisfying. Being offered a staff job on my favourite mag was another. Seeing my first book for Penguin place in the top five of the Sunday Times Bestsellers list was really special. 

6. What advice would you give your 20 year old self?

Every career decision you make will be the right one - just listen to your gut every time and don’t be afraid to take risks. It will get you where you want to be. 

7. Where are you happiest?

At home with my hubs and our little girl. 

8. Who would be your number one dinner guest be and why?

Now you’re asking. Hmm. Right now, I’d say Prince Harry and Meghan Markle. I’m a big fan of the Royals and by far, this couple is my favourite. In a world of cynical journalists, I’d love to see them defy the critics and just continue being in love and happy. Who doesn’t love a fairytale?

9. If you could have any superpower, what power would it be and why?

To heal. I’d start with my own chronic pain, then work my way around my friends and loved ones! Then I’d quit my job because clearly I would soon be minted…

10. If you had to ask us one question what would it be?

What item couldn’t you live without?

Our phones! The life of a PR means always being à jour with the latest news and events. We're forever tapping away on our little screens, reading articles, posting social media updates and chattering with journalists and organisations!

How We Increased A Client’s Social Media Presence By Over 1,000%

Back in July, we started working with WAY Investments. As a long-established financial organisation they already had brilliant relationships with financial advisers across the country, but they wanted to become more visible to consumers.

WAY already had a Twitter account and a LinkedIn account, but posts had been few and far between. Our first point of order was to create a plan for how to increase the online presence and take the message of flexible inheritance tax planning to the public.

The Posts

We create a mix of posts on a weekly basis to ensure the WAY voice is current and topical.

Firstly, we scour national and trade press for relevant news stories on inheritance tax, the finance industry and other topics that may interest WAY’s core demographic of financial advisers. By sharing and commenting on current issues, WAY is cemented as a reliable voice of authority and a source of relevant news stories.

Secondly, we feature posts highlighting the benefits of the WAY offerings, to keep these at the front of advisor’s minds.

Thirdly, we include some light-hearted and creative posts, such as motivational quotes for those looking to plan for their future and pass wealth onto the next generation:

The activity

On a weekly basis we review and analyse post performance, to ensure that future posts are optimised to achieve the best results. We also follow at least 100 relevant new accounts on Twitter every week. This is a very effective way of getting attention from other people and businesses, encouraging them to look at the WAY Twitter profile and give it a follow back.

Where possible, we connect with other businesses by tagging them in posts on both LinkedIn and Twitter, such as charitable efforts or networking events. This not only fosters good relationships, but also helps WAY become visible to the tagged organisations’ followers.

The results

In our first four months of managing the WAY accounts, Twitter followers increased by an incredible 1,030% and it continues to grow every week. The number of Twitter impressions per month rose by 1,175% and the number of visitors to the WAY Twitter profile increased by a whopping 1,921%.

LinkedIn saw a 3,904% increase in impressions and a 700% increase in the average number of followers gained per month!

If you would like to know how you can improve your social media presence, contact the Sunny Bird PR team on 01202 293095 or hello@sunnybirdpr.com.

PR Campaigns - The Good, The Bad & The Viral

‘Tis the season to be jolly  (fah la la la la, la la la la) and our round up of PR Campaigns for December are well and truly in the festive spirit from giant, controversial advent calendars, to sandwiches that give back, endless Christmas dinners and most importantly at this time of year; those companies that are doing some good.

Beery Christmas Countdown

Popular beer brand, Bank’s Beer, has turned an old disused building into a giant advent calendar as part of its Christmas campaign. The building has 25 windows, each with a unique graffiti image and statement on Christmas – stating things we all think but wouldn’t dare to say!

Examples of the controversial window messages include, an image of a Christmas light covered house stating, “Sod global warming, its Christmas”, a snowman with yellow snow and my favourite – an image of a present with the caption “Half price next week”. The beer brand have created a talking point and proved themselves to be cutting edge and not afraid of putting themselves out there – a stance many appreciate in this corporate world of ‘safe’ messaging.

Although fun and a bit different this campaign hasn’t actually achieved any coverage for Bank's Beer apart from a few pieces of trade and one regional – still a fun way to start the festive season.

Winner, Winner, Christmas Dinner

This campaign comes from the king of roast chains, Toby Carvery, who is gleefully trotting down the ‘job of a lifetime’ PR Campaign route that we see so often.

The UK restaurant chain has launched a new job, where one ‘lucky’ candidate can become a Christmas dinner taste tester. We don’t know about you, but we usually eat around 2-3 roast dinners over the festive season and halfway through the third we never want to see a sprout again so we’re not convinced this ‘job’ will have that many applicants. Although getting applicants isn’t the point here is it…getting coverage is.

The job ad appeared on LinkedIn (nice and cost effective whilst also seeming genuine) and states that the employee will be traveling up and down the country tasting ‘different’ Toby Carvery’s Christmas dinners, passing judgement and getting them all for free.

The job used the hashtag #HireMeToby, where candidates would apply using it, submitting a 25-word piece on how they’re perfect for the job. The ad has created quite a buzz, being covered on Metro, Cosmopolitan and many more smaller titles. Good news for Toby, this quick, cheap and simple campaign has worked (although we won’t be applying).

 Care in A Manger

Out of all the festive campaigns we’ve seen so far, we’re most impressed with Pret-a-Manger, the brand is shunning traditional Christmas marketing tactics and will instead dedicate its marketing channels and digital media budget to the five charities it works with via the Pret Foundation Trust.

The foundation, which raises money to help the homeless, supports charities including Glasgow City Mission, The Choir with No Name, The Clock Tower Sanctuary in Brighton, Cardboard Citizens in Whitechapel, and The 999 Club in Deptford.

Pret’s digital media budget will be donated to charity content, including sponsored posts on Facebook, Instagram and Twitter to promote videos, blog posts and news from the charities. On Instagram a portrait photography series will tell the stories of the people they work with through the different charities and Pret’s Apprenticeship Scheme for the homeless and ex-offenders.

Mark Palmer, group director of marketing at Pret said, “We’re delighted to donate our marketing channels and media, both physical and digital, to the Pret Foundation Trust and the charities we work with. It’s our way of saying ‘a little thank you’”.

PR support will also be given to each of the charities to help tell their stories to key media over the winter months.

Yesterday the company kicked off its Christmas menu where 50p from every sandwich and baguette sold from the range will be donated to the Pret Foundation Trust.

This campaign didn’t achieve consumer coverage (but we think it is more authentic for not having done so seeing as they didn’t have any marketing budget) it was however covered in the trade titles.

One of UK's Busiest Train Stations to Become a Homeless Shelter this Christmas

On Monday December 25, 200 homeless guests have been invited to Euston train station in London for a festive feast.

For the first time, Network Rail has teamed up with homelessness charities Streets Kitchen and St Mungo's to welcome those in need onto the concourse at Euston Station, which will be decorated with trees and garlands.

Around 30 volunteers from Network Rail are joining teams from Streets Kitchen and St Mungo's to serve a full Christmas dinner. Sandwich shops Pret (yep, they are king of the do-gooders this year) and Leon have also promised to lay on extra food. "The Pret Foundation Trust will be donating snacks and sweet treats," Pret told Mirror Online.

Steve Naybour, head of transformation in Network Rail’s track team, is running the event: "Using a station to give homeless people a Christmas dinner and some festive cheer is a great thing to do.

"Working on Christmas Day is pretty much par for the course for many of us who work for Network Rail, but this year, because I wasn’t scheduled to work, myself and a handful of colleagues came up with this plan to feed some of London’s homeless instead.

"St Mungo’s and Streets Kitchen have been fantastic. And I’m proud to say we’ve had lots of interest from Network Rail colleagues to volunteer to come along on the day to help out."

Street Kitchen's Jon Glackin said the event is a "shining example" of businesses working with community groups to bring a little solidarity in making a difference in the world.

He said those involved hope and suggest that it "could be replicated anywhere and everywhere."

This campaign is such a lovely, organic idea thought up by staff and supported by their employers – we love it – proper Christmas spirit!

Forget Hotels and Air BnB – This Festive Season You Could be Sleeping Inside the Coca-Cola Truck!

Nothing says 'Christmas' quite like the Coca-Cola Christmas Truck, but this year the brand is upping its game; one pair of lucky fans won't just get to see the truck during its UK tour – they will get to spend a night in it!

Coca-Cola has teamed up with LateRooms.com for the special competition, which offers two people a once-in-a-lifetime stay inside the truck in London on Friday 15th December 2017. It's the first time ever that Coca-Cola is opening its doors to the iconic red truck for the ultimate Christmas sleepover.

There will also be a dedicated concierge in case guests need any extra comforts and of course, the lucky winners will be able to tuck into a Christmas dinner with all the trimmings.

If people wanted to be in with the chance of winning they simply had to head to the Coca-Cola Christmas Truck listing on LateRooms.com and explain why they were the ultimate Christmas fan. Christmas fans had until midday on Friday 8th December to enter the competition.

This festive PR campaign was featured in multiple online national titles including The Mirror, The Sun, Metro and The Evening Standard.

Journalist of the Month

Nancy Emery is part of the editorial team at Staffordshire Living Magazine and will be featuring one of our clients in the New Year. Nancy took five minutes out from writing and editing to answer the infamous Sunny Bird PR questions…

1. What are the 5 words that best describe you?

Positive, determined, silly, anxious, strong.

2. What magazine do you love reading and why?

Staffordshire Living, of course…

3. What is your favourite book?

Anybody Out There by Marian Keyes.

4. Which song makes you dance?

The Man with the Red Face, Laurent Garnier.

5. What has been your best career moment?

Having the opportunity to work in Asia .

6. What advice would you give your 20 year old self?

Don’t do it!

7. Where are you happiest?

At home on the sofa, with my two little boys and my husband.

8. Who would be your number one dinner guest be and why?

Gosh, that is hard. If they had to be living then I would say Jack Nicholson. But if not, then I would have dinner with my Dad.

9. If you could have any superpower, what power would it be and why?

Being invisible – I would freak people out!

10. If you had to ask us one question, what would it be?

Who’s next?

We speak to so many lovely regional and national journalists every month; it’s so hard to choose!