This month we are catching up with Emma North, a freelance journalist who has written for titles such as Glamour, ELLE, Vogue, The Telegraph and Fabulous magazine! Emma will be heading to our client’s luxury women’s only retreat, Bliss Sanctuary for Women in Bali, with her mum in January, but before she heads off Emma has taken 5 minutes out to complete our SBPR Journo of the month questions…
What are the 5 words that best describe you?
Loyal, calm, friendly, empathetic and creative
What magazine do you love reading and why?
Ooh - I love reading Cosmopolitan for their up-to-date and engaging topics. They always seem to be one step ahead of everyone else in terms of controversy and interesting reads. I also love to read Grazia for the celeb gossip and beauty pages. Joely Walker is my female crush.
What is your favourite book?
The Truth About the Harry Quebert Affair by Joel Dicker
Which song makes you dance?
Crazy in Love - Beyoncé. It used to be my ringtone in the days before iPhones. Every time I hear it, I think my LG flip phone is ringing and I want to dance.
What has been your best career moment?
Having my name credited in Funmi Fetto's beauty bible book, Palette. I assisted her as beauty assistant which was a dream come true. I reached out to Funmi years ago and she's been my mentor and inspiration ever since. Big love to her.
What advice would you give your 20 year old self?
If you're scared - don't waste your energy worrying and do it anyway. What's the worst that can happen?
Where are you happiest?
I'm happiest at home in Devon, with my dogs and my family, eating pasta. Or on a Caribbean beach... I can't decide.
Who would be your number one dinner guest and why?
I can't choose just one! I'd have to say Freddie Mercury or Mahatma Gandhi. Freddie would be so entertaining and charismatic. Gandhi would explain to me how I can find peace in this crazy world.
If you could have any superpower, what would it be and why?
I was cabin crew for 4 years and spent my life on long haul aeroplanes, jet lagged and exhausted. For that reason, I always swore if I had a superpower it would be teleportation. Travelling sucks. I'd like to be able to click my fingers and be somewhere instantly... primarily for naps.
If you had to ask us one question what would it be?
Are there any clients that you dream of working with and why?
___________________________________________________________
Josh - Paddy Power – they do crazy and outrageous stunts to get them noticed in the busy betting sector and I’d love to be part of the creative.
Lizzie - Farrow and Ball – just because I love them so much; their ethos, branding, colours, and style!
Annabel - I would love to work with a brand which creates Christmas decorations - I am absolutely obsessed with the decorations that Paperchase makes, and I love their stationary too!
Grace - I would love to work with Nars, the make-up brand. I love their make-up and their campaign imagery. They always collaborate with amazing celebs, host incredible events and can be quite controversial with their branding!
Laura – I would like more travel clients and luxury retreats in places like the Maldives, Caribbean etc. – mainly so I can visit them!