The team at Sunny Bird PR are delighted to welcome The Book of Everyone back to the flock for the fourth time.
The Book of Everyone first came to SBPR back in 2015 with the objective of launching its latest bespoke book; a personalised gift for Mother’s Day called ‘The Book of Mum’.
Our client (three middle-aged men) wanted to show their mums and wives, and all mums out there, how much they appreciated them by putting themselves in their shoes for the entire month. We needed some exciting brand activity in the run up to Mother’s Day – the concept of ‘The 3 Pregnant Dads’ was born.
Our clients (against their will) wore “Empathy bellies” that weighed 33lbs/15kg for the duration of the month. This included; when attending client meetings, using public transport and even when heading to the pub! Everything was filmed and documented for the bespoke landing page that they created, www.3pregnantdads.com, that linked to their main website, www.thebookofeveryone.com.
We secured 383 pieces of national and international coverage across 38 countries within a 3 week period. ‘The 3 Pregnant Dads’ were featured across all national titles and TV, including Lorraine Kelly, This Morning, Good Morning Britain, The Daily Mail, The Telegraph, Huffington Post and Times Magazine US amongst many others.
Our 3 Pregnant Dad’s campaign led to a huge 2,765%, increase in sales, 2,000 shares on one Daily Mail article alone as well as a 1,850% increase in Facebook social media engagement.
This year, The Book of Everyone have come to the SBPR team for support with two very different campaigns; its search for the UK’s humblest person, and its latest product, personalised maps.
A two-fold campaign, this will see SBPR working across two separate teams to deliver results with one team working on promoting the unveiling of the UK’s humblest statue to the UK’s humblest person, securing journalist, influencer and local dignitary attendance to the event in North London as well as regional coverage. The second team meanwhile, will be working on a celebrity and influencer campaign for the personalised maps, finding out key dates for when famous people met and creating their own bespoke and personalised map to send out to them.
To find out more about The Humblest Hero and find out who won follow this link.
To find out more about the personalise maps, follow this link.
Sunny Bird, founder of Sunny Bird PR, commented: “It’s a real pleasure to be working with The Book of Everyone team again, the Three Pregnant Dads campaign was such a phenomenal campaign, it’s going to be hard to beat our previous results, but I know the team can do it!”